Your Partner in Pay-Per-Click Management

With our expertise and dedication, we navigate the dynamic world of digital advertising to maximise your ROI and ensure your PPC campaigns yield outstanding results. Let us handle the intricacies of PPC while you focus on what you do best – growing your business.

Advanced PPC Targeting Strategies


Our PPC Management services allow you to fine-tune your campaigns based on demographics. Reach your ideal audience by targeting age, gender, location, and more. Maximize your ROI with precision.

Custom Intent

Custom Intent targeting is a powerful tool in our PPC arsenal. We craft campaigns tailored to users actively searching for products or services similar to yours. Your ads reach those with genuine intent to convert.


Don't let potential customers slip away. Our remarketing strategies keep your brand in front of users who've visited your site before. Convert bounce rates into conversions and regain lost opportunities.

Similar Audiences

Expand your reach with Similar Audiences. We identify users resembling your existing customers and tailor ads to capture their interest. Multiply your potential customer base with this strategic approach.

Targeted Keywords

Keywords are the backbone of effective PPC. We meticulously select and bid on keywords relevant to your business. Be at the forefront of search results when users seek your products or services.

PPC Marketing

What to expect with our Pay Per Click marketing services

As a comprehensive digital marketing agency, we provide a wide range of PPC advertising services, covering paid search, display advertising, YouTube promotions, and much more.

Effective PPC Strategies: Targeting Your Audience

Pay-Per-Click (PPC) advertising is a comprehensive term encompassing various advertising methods in which you pay the advertising platform each time a user clicks on your advertisements. Some examples of PPC advertising channels include Google Ads (formerly known as Google AdWords), YouTube ads, Google Shopping ads, Bing ads, and ads displayed on third-party websites.

PPC ads can be tailored to reach your target audience through various methods, but the two most prevalent approaches are:

  1. Keyword-Based Targeting: In this method, you target potential customers based on their search queries. You achieve this by bidding on relevant keywords related to your business. For instance, if you sell trainers, you could bid on the keyword “new Nike trainers.” When someone searches for that term, your ad has the potential to appear, precisely when the individual is actively seeking new trainers.

  2. Interest and Behavior-Based Targeting: This approach is commonly used on social media platforms and display advertising, as it doesn’t rely on keywords. Instead, you target your ads based on the interests and behaviors of your audience. You do this by leveraging your understanding of your target audience and existing customers. Demographic and interest-based criteria differ among platforms but often include factors such as age, interests, education, and job title or role.

PPC is Cost Efficient

In traditional advertising, such as newspapers, television, or radio, you pay for the space your ad occupies. In local magazines or newspapers, even a small two-inch rectangle can come with a hefty price tag, and billboard placements can cost thousands of pounds.

PPC (Pay-Per-Click) operates on a similar principle to traditional advertising but with a significant difference – your ads appear on search engines. This can lead some people to assume that you pay for this prime digital real estate, but that’s where one of the major advantages of PPC comes in – you don’t!

With PPC, you only pay platforms like Google, Bing, or Facebook when someone clicks on your ad. You’re not paying for the space your ad occupies on the search results page.

This approach makes PPC management highly cost-effective because you only incur costs when there’s a genuine potential for a sale or conversion. We use the term ‘serious potential’ because PPC ads are incredibly targeted. When someone clicks on one, they’re usually in a position where they’re ready to convert.

Creatively led.
Results driven.
Experts at what we do.

Whatever your industry, we're here to assist you in reaching your business goals. As a leading Digital Marketing Agency in Blackpool, we guarantee results in your marketing goals.
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Why use a PPC mamagement agency?

PPC is an ongoing process — not just a “set it and forget it” technique that picks up momentum over time, and continuous changes need to be made to see the best results.
Social engagement through conversion rate optimisation

Expertise and Experience

Our PPC management agency brings years of expertise to the table. Our team understands the nuances of PPC advertising, from keyword selection to ad placement. We navigate the complexities, ensuring your campaigns yield optimal results.

Time and Resource Efficiency

Running effective PPC campaigns demands time and resources. By partnering with our agency, you free up valuable resources to focus on other aspects of your business. Let us handle the intricate details while you see your ROI grow.

Cost-Effective Solutions

While managing PPC in-house may seem cost-efficient, it often leads to overspending and missed opportunities. Our agency optimizes your budget, ensuring every pound is spent wisely. We track performance, adjusting strategies to maximise your ROI.

Cutting-Edge Tools and Technology

PPC is an ever-evolving landscape. Our agency stays ahead with the latest tools and technology. From keyword research to campaign analysis, we employ cutting-edge solutions that keep your campaigns competitive.

Results-Driven Approach

At our PPC management agency, results are our priority. We're not just running ads; we're driving conversions. We constantly monitor, analyze, and fine-tune campaigns to deliver the best possible outcomes for your business.

Grow smarter. Here's what we can achieve for you:

Increase in ROAS

Average ROAS lift

Boost in page views

Average page views lift

Order value increase

Average order value boost

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